Marketing tips that get results; planning, design, copywriting ideas.
Print Marketing 101: How to plan, design, write marketing materials, marketing tips
Print Marketing 101: How to plan, design, write marketing materials, marketing tips
Printing online: how to order four color, commerical printing

 

Print Marketing 101: Lesson #2

Why Print Endures as a Marketing Mainstay

Remember predictions of a “paperless office” where all information is conveyed electronically and paper ceases to exist? You just have to look around your own work space to see how wrong that theory was.

It is true that we live in a technology-fueled society. People are busier than ever and want certain types of information within a timeframe only the Internet can deliver.  (After all, that's why you came to this website.)

Despite this reality, when it comes to promoting your small business, marketing your products or raising awareness of your organization, research shows that many people still prefer print marketing materials as opposed to newer media.

Don’t believe it?

A recent survey conducted by International Communications Research (ICR) revealed that 73 percent of consumers prefer to receive product or business information by way of direct mail as opposed to more “modernized” methods. 

In another study of consumers response to direct mail, recipients where shown to place a high value on the coupons (56 percent of consumers value them) and catalogs (44 percent) they receive in the mail.  Printed mailers also help consumers start and maintain relationships with businesses and non-profits -- with 44 percent of respondents making their first purchase from a business, and 33 percent making their first donation to a nonprofit because of a printed mailed piece. 

For more information about the importance of print in your company's marketing mix, read "Why Print? The Top Ten Ways Print Helps You Prosper."

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