Color Printing: What You Need to Know about Choosing Paper
Quick Tip Here are basic guidelines for choosing paper. Get more details at "Print Marketing 101."
Priced Right Print and the Environment
We respect the environment and endorse responsible forestry. All Priced Right Print products are printed in
the USA on paper certified for sustainability.
We use FSC
We also recycle all paper and paper-related materials, and we encourage our customers and their end-users to do so, too.
If you have questions about our environmental policies or activities, please contact us at firstname.lastname@example.org.
Glossy Vs. Matte:
Glossy papers convey quality and sophistication, and they make photos "pop," but their shine also can make text harder to read. Matte papers project an "environmentally friendly" image, and their soft white appearance makes for good text legibility.
Light Vs. Heavy:
Lighter weight papers say "value" and are economical for mailing, while thicker papers typically are more opaque and more durable, making them a good choice for pieces that feature a lot of text or are intended to have a long shelf-life.
Paper Options: Cover Stocks
14pt. Gloss Cover C2S (Coated on two sides)
Description: Thick and durable cover stock with a substantial feel and glossy finish; able to withstand the rigors of mailing. Use: Ideal for rack cards, postcards and business cards, and when you want your images to "pop."
Premium Gloss 100# Cover
Description: A heavy-weight stock that is durable, yet well-suited for folding.Use: With its glossy and protective finish, it makes a great cover for catalogs and multi-page brochures that need to withstand repeated use. Also good for flyers, pocket folders, sell sheets and any other piece requiring durability.
Premium Gloss 80# Cover
Description: Lighter weight and more affordable than the 100lb. Gloss Cover, this widely used stock has the thickness of a standard baseball card, with a glossy finish. Use: Use instead of a text weight when you want to give more "heft" to catalog and brochure covers, sell sheets, brochures and flyers.
Premium Matte 80# Cover
Description: Provides a soft, less glossy surface for excellent printing and text legibility; a coated sheet with the look and feel of an uncoated paper; a high-quality, environmentally-conscious option. Use: Perfect for brochure covers, sell sheets, folders and applications where text legibility without glare is important.
Silk 80# Cover
Description: A coated, two-sided paper with a silk-like embossed pattern; it provides a distinctive, pearlescent sheen. Use: Good choice for flyers, newsletters and catalog and brochure covers, and in which coating on only one side is desired.
Paper Options: Text Stocks
Premium Gloss 100# Text Description: Thicker than paper used in typical magazines, this stock is similar to the 80 lb. Gloss Text, but is 25% thicker and heavier. A standard paper stock with fine quality and texture; it is coated on both sides for a glossy finish.Use: An excellent choice for brochures, newsletters and flyers when you’re looking for affordability and more "heft" than is offered by the standard 80 lb. Gloss Text.
Premium Matte 100# Text
Description: A coated sheet with the look and feel of an uncoated paper; a high-quality, environmentally-conscious option. Has a white appearance and provides a smooth finish and good bulk.Use: An excellent choice for brochures, flyers and other pieces when you’re seeking excellent text legibility, extra weight and outstanding color reproduction.
Premium Gloss 80# Text
Description: The workhorse of the print industry, this standard, glossy paper stock is about as thick as a light-weight magazine cover.Use: Popular, economical stock for brochures, newsletters, catalogs and flyers.
Premium Matte 80# Text
Description: A coated sheet with the look and feel of an uncoated paper; a high-quality, environmentally-conscious option. Has a white appearance and provides a smooth finish. Use: A typical choice for brochures, flyers and other pieces when you’re seeking excellent text legibility.
Silk 80# Text
Description: A coated, two-sided paper with a silk-like embossed pattern; provides a distinctive, pearlescent sheen. Use: Choose for brochures, flyers and newsletters for a distinctive look.