Print Marketing 101: How to plan, design, write marketing materials, marketing tips
Print Marketing 101: How to plan, design, write marketing materials, marketing tips
Printing online: how to order four color, commerical printing

 

How to Prepare Print-Ready Artwork for Four Color Commercial Printing

 

Acceptable File Formats

Bleeds and Guideline Templates

Image Preparation/Resolution

Fonts

Proofreading

Converting Files from RGB to CMYK

Compression

Uploading a File

Color Proofing and Accuracy

Proof Approval

 

Acceptable File Formats

To ensure the accuracy of your printed piece, it's best to upload your project as an Adobe PDF (Portable Document Format) file.  By nature, PDFs create print-ready files and provide a preview of your project that is as close to the final printed piece as possible.

If you don't have PDF conversion software, go to PDF Conversion for a link to a free converter tool. 

In most cases we also can work from the following file formats:

  • Adobe Acrobat
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Pagemaker
  • Macromedia FreeHand
  • Quark Xpress
  • Microsoft Publisher
  • Microsoft Powerpoint (must be converted to a PDF before uploading)
  • Microsoft Word (must be converted to a PDF before uploading)

 

Bleeds and Guideline Templates

To help you prepare your artwork properly for high-quality color printing, we recommend that you use our printing templates, which provide bleed and trim specifications for all of the products we offer. 

Generally, a bleed margin needs to be 1/8" larger than the trim size on all sides.  Art files should be at finished size (including bleeds when applicable).  For example, to produce a 4” x 6” printed piece with full bleeds, the art file should be set up as 4 1/4” x 6 1/4.

 

Image Preparation/Resolution

  • For maximum quality, any images you include in your print-ready file should be provided in a minimum of 300 dpi (dots per inch) at size (100%).  Images that are of a lower resolution are likely to be blurry or will appear "broken up" in your finished printed piece.  
  • Please submit all image and graphic files used in your document.
  • If you're using Illustrator, Quark, InDesign or Pagemaker, send the "placed images."
  • Do not embed images files into your layout.

 

Fonts

Please submit your files with all the necessary fonts included. 

 

Proofreading

Please spell-check and carefully review all aspects of your project before submitting your files.  We cannot accept responsibility for typos, copy errors or design flaws.

 

Converting Files from RGB to CMYK

RGB refers to the colors red, green and blue, which computer monitors use to display images.  A four-color printing press, however, prints images using a different set of colors: cyan (blue), magenta (red), yellow and black (CMYK).

Files created in RGB must be converted to CMYK before they can be printed in four color process.  (Follow the instructions provided by your design program.)  Keep in mind that files viewed in CMYK provide a more accurate representation of how your printed piece will look than what you can see in RGB mode.  

 

Uploading a File

We can work from PDFs and most native files.  The exceptions are files created in Powerpoint or Word; if you are using either of these programs you must convert your file to a PDF in order for us to print your job. 

If you don't already have a tool for making PDFs, try the free PDF Converter we provide.  It allows you to easily save your project as a PDF, and to preview your order with a "pre-proof" that you create before you upload your piece. 

 

Compression

We recommend that you compress files using WinZip for PCs and the Apple zip process or Stuffit for Macs.  This decreases the chances for file corruption.  

 

Color Proofing and Accuracy

At Priced Right Print our color standard is what is known in the industry as "pleasing color."  Because computer monitors vary, PDF proofs can be used to help display layout, text accuracy, and image placement and proportion, and to give a fairly accurate interpretation of color or density.  Although we make every effort to match colors and/or ink densities as shown on PDF proofs, we cannot guarantee exact matches. 

 

Proof Approval

When you retrieve the PDF proof we provide, please review it carefully.  This is your opportunity to check your layout and graphics, and your last chance to find typographical errors or misspelled words, and mistakes in grammar, punctuation and content.

Once you have approved your proof and sent your job to press, you can make no additional changes to your order.  Please see Terms and Conditions for more information about proof changes and artwork resubmissions.

 

For information about basic design principles, including tips on layout, paper stocks and choosing ink colors, check out Print Marketing 101.

 

 

Email:

Visit our blog for ideas

We use FSC
certified paper
Payment Processing